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The Best Books To Improve Your Online Branding And Social Media Game

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An astronomical social media following helped Kylie Jenner propel her beauty brand to instant success.

Jamel Topping for Forbes

Social media stands out as one of the biggest branding and marketing game-changers in recent history. Now businesses of all sizes can compete on a somewhat even level, increasing sales and building credibility thanks to these open-to-all platforms.DOSTOCHAT

Not that standing out on social is necessarily a snap. Plenty of companies and professionals struggle as they navigate both established and emerging platforms. Fortunately, super-performers in the social category have recently written books to enlighten those of us who could use some tutoring. Check out any of these books to increase the effectiveness of your online communications.

Networking in the 21st Century... on LinkedIn: Creating Online Relationships and Opportunities by David J.P. Fisher 

Networking in the 21st Century... on LinkedIn by David J.P. Fisher

Amazon

Is your LinkedIn profile on life support despite having lots of contacts? Welcome to your solution. David J.P. Fisher deftly outlines formulas and recipes to help you create an engaging, sticky LinkedIn profile that people won’t just see and flee. I agree with him that LinkedIn should be an extension of what you’re already doing, not something that’s a stand-alone entity. After reading Networking in the 21st Century, you’re sure to continue using it as a how-to guidebook to building better relationships and a stronger persona.

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 Brand Experiences: Building Connections in a Digitally Cluttered World by Steve Randazzo 

Brand Experiences by Steve Randazzo

Amazon

Been having trouble creating social media buzz for your brand? Luckily, there’s a great tool for standing out from the crowd and keeping social engagement rolling: experiential marketing. Steve Randazzo believes carefully planned experiences can help brands earn more love on social and cut through the online clutter. In Brand Experiences, he lays the groundwork necessary to foster authentic customer relationships via intelligent and unique experiential marketing opportunities. I can’t wait to amplify my social branding with help from Randazzo’s experiential and storytelling concepts.

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The Social Media Marketing Workbook: How to Use Social Media for Business by Jason McDonald 

The Social Media Marketing Workbook by Jason McDonald

Amazon

Why is it that someone can freely post countless cat images but can’t figure out what to say on their business pages? Jason McDonald shows you how to make social-for-business enjoyable, not challenging. And he does it all with spot-on analogies. Best of all, he hits upon all the major platforms, covering all the bases. I thought I was doing well on Twitter: After reading The Social Media Marketing Workbook, I’m definitely making some upgrades.

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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on All Social Networks That Matter by Dave Kerpen 

Likeable Social Media by Dave Kerpen

Amazon

Did you know that people and companies have lost job opportunities and credibility because they didn’t have enough followers or likes? In a social world, “likes” are currency. However, getting people to throw positive vibes your way isn’t just about selling and telling. It’s about listening and caring. I’m always up for straightforward advice on how to advertise and market my brand without sounding disingenuous. You can bet I’ll be using Dave Kerpen’s best practices to hone my social media skills.

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One Million Followers: How I Built a Massive Social Following in 30 Days by Brendan Kane 

One Million Followers by Brendan Kane

Amazon

I’m fascinated by agile principles, and Brendan Kane uses many lean techniques to show how he systematically builds social fan bases. This book is ideally suited for the impatient social media branding maven who wants to learn at the feet of a master with serious social street cred. You may not hit a million followers, but you can be sure the ones you do attract will be authentically interested in what you have to say if you follow Kane’s recommendations.

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 Platform: The Art and Science of Personal Branding by Cynthia Johnson 

Platform by Cynthia Johnson

Amazon

Social is not magic, even if it seems that way sometimes. Platform dissects each element of online (and offline) branding to illustrate why certain social pages succeed and others don’t. One major highlight of this book was Cynthia Johnson’s focus on subject matter experts, which definitely spoke to me. If your objective isn’t to be an influencer per se but to gain scads of brand cheerleaders, you’ll still get loads of information and suggestions from Johnson’s thorough guide.

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 YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer by Sean Cannell and Benji Travis 

YouTube Secrets by Sean Cannell and Benji Travis

Amazon

I confess: My YouTube channel’s not all that it could be, so I’m glad I found this book. The authors discuss how to flesh out a corporate image or personal brand on YouTube, sharing their tips and insights along the way. This can-do guide is the perfect resource whether you aim to be a full-time video influencer or just add more buzz to your brand. So pick up a copy and get ready to walk through Sean Cannell and Benji Travis’ “Seven C’s”—the essential building blocks to establishing a successful YouTube presence.

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